Essentials
of Research Design and Methodology
Geoffrey R. Marczyk, David DeMatteo, David Festinger
Description
Master the essential skills for designing and conducting a successful research project
Essentials of Research Design and Methodology contains practical information on how to
design and conduct scientific research in the behavioral and social sciences. This
accessible guide covers basic to advanced concepts in a clear, concrete, and readable
style.
The text offers students and practitioners in the behavioral sciences and related
disciplines important insights into identifying research topics, variables, and
methodological approaches. Data collection and assessment strategies, interpretation
methods, and important ethical considerations also receive significant coverage in this
user-friendly guide. Essentials of Research Design and Methodology is the only available
resource to condense the wide-ranging topics of the field into a concise, accessible
format for handy and quick reference.
As part of the Essentials of Behavioral Science series, this book offers a thorough review
of the most relevant topics in research design and methodology. Each concise chapter
features numerous callout boxes highlighting key concepts, bulleted points, and extensive
illustrative material, as well as "Test Yourself" questions that help you gauge
and reinforce your grasp of the information covered.
ORDER CODE:
W047147053B
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