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NOW with Bill Moyers: Daniel Yankelovich on Public Opinion Research
Opinion polls are said to be the voice of America; Daniel Yankelovich has been listening
for the last 40 years. In this program, Bill Moyers talks with the survey pioneer recently
named one of the 20th century’s ten most influential people in the area of public
policy. From his vast experience
in the field, Yankelovich explains the agendas behind public opinion research, homing in
on its uses and abuses by special interest groups. He also discusses the integral link
between the economy and education, as well as what Americans can do to become poll savvy.
Copyright date: 2003
ORDER CODE: FFMBVL32909V
VIDEO
ORDER CODE: FFMBVL32909DVD
DVD
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