This video follows Dan Brestele, group president of the Estée Lauder Companies, as he leaves the corner office to take on some of the very un-CEO-like challenges that keep the cosmetics industry running—like handcrafting and packaging lipstick, preparing for duty as a retail makeup artist, and struggling through beauty boot camp, where he must learn all about mascara and foundation. After watching this program, your students will understand that behind the glamorous face of Estée Lauder are a lot of skilled employees whose everyday attention to detail is key to keeping the brand popular. A Discovery Channel Production.

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