E-commerce in Business : VIDEO, This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3’s Web site, visiting Ford’s online "showroom," and showcasing the customer benefits of Coronet—Fashion at Work’s online planning system, this program presents compelling case studies of the Internet’s use to capture and exploit new markets.

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E-commerce in Business

This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3’s Web site, visiting Ford’s online "showroom," and showcasing the customer benefits of Coronet—Fashion at Work’s online planning system, this program presents compelling case studies of the Internet’s use to capture and exploit new markets. (30 minutes)

Copyright date: ©2003
Closed Captioned

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VIDEO

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DVD