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Digital Cool
This program is an
outstanding case study of how Korean high-tech powerhouse Samsung
Electronics engages and expands its target markets by continually designing,
developing, and reinventing its products in innovative ways. Topics include
consumer research, the design process, manufacturing, team-building, sales
efforts, and the ideas lab, where visionaries apply their expertise to items
ranging from cell phones, to digital gaming, to the digital home. Experts
include Vice Chairman and CEO Jong Yong Yun and MIT’s Nicholas Negroponte,
author of the best-seller Being Digital and cofounder of Wired
magazine. A Discovery Channel Production. (48 minutes)
Copyright date: ©2003
ORDER CODE
: FFMBVL33539V
VIDEO
ORDER
CODE : FFMBVL33539DVD
DVD
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