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Tools > Business & Economics
Corporate Social Responsibility: From Principles to Profit

Corporate social responsibility is not a high-minded luxury when bad press puts a chokehold on business growth and profits. This program looks at how product and service providers develop and implement better business practices to satisfy shareholders, customers, employees, and the community. Companies such as Shell, DHL, Nike, and GlaxoSmithKline—placed on the hot seat by Greenpeace, the World Wildlife Fund, Oxfam, and other watchdog groups—explain how they dealt with environmental impact management, ethical supply chain management, equitable treatment of employees, proactive addressing of consumer disgruntlement, and accurate assessment of shareholder sentiment. A BBCW Production. (51 minutes)

Copyright date: ©2004

ORDER CODE : FFMBVL33753V
VIDEO

Corporate Social Responsibility: From Principles to Profit
Qty: Price: $149.95


 

ORDER CODE : FFMBVL33753DVD
DVD

Corporate Social Responsibility: From Principles to Profit
Qty: Price: $149.95