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Corporate Social Responsibility: From
Principles to Profit
Corporate social
responsibility is not a high-minded luxury when bad press puts a chokehold
on business growth and profits. This program looks at how product and
service providers develop and implement better business practices to satisfy
shareholders, customers, employees, and the community. Companies such as
Shell, DHL, Nike, and GlaxoSmithKline—placed on the hot seat by Greenpeace,
the World Wildlife Fund, Oxfam, and other watchdog groups—explain how they
dealt with environmental impact management, ethical supply chain management,
equitable treatment of employees, proactive addressing of consumer
disgruntlement, and accurate assessment of shareholder sentiment. A BBCW
Production. (51 minutes)
Copyright date: ©2004
ORDER CODE : FFMBVL33753V
VIDEO
ORDER CODE : FFMBVL33753DVD
DVD
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