Self Realization Publications: Business and Economics : VIDEO Building a Corporate Vision: Buy-In and Brand Identity This program illustrates two of many hurdles that partners-to-be must clear in an attempt to bring about a successful merger: buy-in and brand identity. Meetings with the equity holders to outline the business plan, Andersen consultants to value the participating companies and establish proportions of ownership, and millionaire advertising genius Siimon Reynolds to brainstorm a company name and motto are featured. With high hopes, the equity holders begin their race to go public, never suspecting that in less than a year they would be out of luck and out of business. (28 minutes, color)

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			Building a Corporate Vision: Buy-In and Brand Identity

Building a Corporate Vision: Buy-In and Brand Identity

This program illustrates two of many hurdles that partners-to-be must clear in an attempt to bring about a successful merger: buy-in and brand identity. Meetings with the equity holders to outline the business plan, Andersen consultants to value the participating companies and establish proportions of ownership, and millionaire advertising genius Siimon Reynolds to brainstorm a company name and motto are featured. With high hopes, the equity holders begin their race to go public, never suspecting that in less than a year they would be out of luck and out of business. (28 minutes, color)

Year: 2001
Closed Captioned: No

ORDER CODE: FFMBVL30189V
VIDEO

ORDER CODE: FFMBVL30189DVD
DVD