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Tools > Business & Economics
American Car: A Marketing Case Study
 

This program outlines the Nissan, GM, and Ford strategies for dominating today’s light truck marketplace as the Titan and Hummer H2 square off against the thoroughly redesigned F-150. Making stops at the Detroit auto show, Nissan’s design studio, the "Ford Tough" torture track, and the ad agency that launched the H2, senior officers of these battling manufacturers openly discuss Nissan’s comeback, Hummer’s push to broaden market penetration, and Ford’s bid to stay on top. A Discovery Channel Production. (46 minutes)

Copyright date: ©2003
 

ORDER CODE : FFMBVL33559V
VIDEO

American Car: A Marketing Case Study
Qty: Price: $109.95


 

ORDER CODE : FFMBVL33559DVD
DVD

American Car: A Marketing Case Study
Qty: Price: $109.95