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Visual Design Basics
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Visual Design Basics is a primer in visual literacy. It teaches the true
fundamentals of visual design in seven sections: lines, shapes, angles and
curves, rhythm, proportion and scale, balance, and groups and colors.
Users learn that even a simple line “speaks” and that horizontal, vertical,
and diagonal lines each send differing emotional messages. Visual design is
not about following rules; it’s all about emotions.
What does a square mean? What is the message of a rectangle? Does a square
room “feel” different than a rectangular room? Why are most books, printed
pages, rugs, photographs, and video screens rectangles instead of squares?
What is the “feeling” and “meaning” differences between an angle and a
curve? How does this relate to visual design for products, fashion,
architecture, and interiors?
Viewers know they like rhythm in music, but what about visual rhythm? How do
you give rooms, fashion, or products “a beat” the eyes can dance to? Viewers
learn the “secret” of rhythm -- repetition with variety.
What is a motif and how can it be used in design for clothing and room
interiors?
See how proportion, balance, and scale are part of any visual design from
public monuments to dining rooms.
Visual Design Basics contains well over a hundred photographs and drawings
that teach the basics of visual literacy. Students can use the program at
their own pace or teachers can use it for classroom presentations – a very
flexible learning tool.
PC/Mac/Linux CDROM (Powerpoint, Keynote, Quicktime, Flash)
CD ROM
ORDER CODE: LS-1299-06-CDR
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