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Beyond the Balanced Scorecard: Improving
Business Intelligence with Analytics
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Author: Mark Graham Brown
The vast majority of companies use some form of balanced scorecard
(performance measures), yet recent research suggests that most scorecards
are based on singular, unsophisticated measurements, providing flawed data
on the state of the organization.
Beyond the Balanced Scorecard: Improving Business Intelligence with
Analytics, by Mark Graham Brown, provides managers with the right metrics
for evaluating important aspects of performance that are not accurately
tracked by most companies and government organizations.
Leaders will learn how to objectively measure:
Relationships with Customers
Employee Satisfaction
External Business Environment
Supplier/Vendor performance
Strategy and Financials
This book will show you how to construct a performance index, as well as
provide you with example metrics of various aspects of performance that are
difficult to measure.
ORDER CODE: PP3462
BOOK
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