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Finding your niche means
positioning yourself and your product or service where it uniquely fills a
market need. This requires defining as well as anticipating customers’
needs, and recognizing new business opportunities. This program addresses
the sometimes problematic subject of establishing, maintaining, and taking
advantage of a specific business identity, both for companies in general and
for salespeople in particular. It also shows sales executives how to focus
and cultivate their company’s identity while finding their own particular
niche. (23 minutes)
ORDER CODE: FFMBVL2915V
VHS
VIDEO
ORDER CODE: FFMBVL2915DVD
DVD
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