Branding: The Marketing Advantage: VIDEO/DVD, Brand recognition is often an established company’s strongest asset. Fierce competition is forcing managers to reassess their brand marketing strategy. This series uses case studies of well-known organizations to investigate the role of service and relationship marketing within an organization, how a company should approach globalization, and developing new relationships with retailers.

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			Branding: The Marketing Advantage

Brand recognition is often an established company’s strongest asset. Fierce competition is forcing managers to reassess their brand marketing strategy. This series uses case studies of well-known organizations to investigate the role of service and relationship marketing within an organization, how a company should approach globalization, and developing new relationships with retailers. These programs encourage discussion and debate in the classroom, and illustrate branding and marketing strategies that work.
7-part series.
Copyright date: ©1995

ORDER CODE: FFMBVL7229V
VHS VIDEO

ORDER CODE: FFMBVL7229DVD
DVD