Adding Value: VIDEO/DVD, This program examines traditional ways of adding value. Singapore Airlines innovates to keep competitors off its heels. In a case study of 3M, its commercial graphics division justifies a high price for a very basic product by adding value through extended warranties. In a second study of 3M, its automotive products division partners with customers to offer them a wider range of services and add value to its products.

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			Adding Value

This program examines traditional ways of adding value. Singapore Airlines innovates to keep competitors off its heels. In a case study of 3M, its commercial graphics division justifies a high price for a very basic product by adding value through extended warranties. In a second study of 3M, its automotive products division partners with customers to offer them a wider range of services and add value to its products.

ORDER CODE: FFMBVL7232V
VHS VIDEO

ORDER CODE: FFMBVL7232DVD
DVD