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This informative video shows students how to
analyze the essential elements involved in creating the right ambiance for
merchandise. Includes: the creation or change of a store’s identity, both
from the inside and through windows; techniques for using space, line, and
lighting; how to utilize colors; and the showmanship created by using
current events and holiday themes. Leading professionals discuss how visual
merchandising has become a prime selling force in stores today. Viewers
learn about the skills and interests needed to become a visual merchandiser
and the wide range of career options available. A Cambridge Educational
Production.
One 35-minute video & student manual.
ORDER CODE: FFMBVL14640V
VIDEO
ORDER CODE: FFMBVL14640DVD
DVD
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