Creating a successful print ad involves a dynamic mix of visual theory, consumer psychology, and nuts-and-bolts tinkering. This two-part series provides a thorough grounding in all of the above, familiarizing students with the terminology and working concepts that successful graphic designers and advertising creatives make use of on a daily basis. Although both episodes are rich in detailed guidance, their class-friendly run times make them ideal for coursework in marketing, advertising, design, and commercial art. 2-part series, 19 minutes each. 2011

Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods—the ones that garner awards as well as customers. This program shows how to attract a reader’s attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques—such as diagonal, standard, “C,” “Z,” overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines. A part of the series Advertising Layout. (19 minutes) 2011

Most young people acknowledge the need for fuels that won’t harm the planet—but do they realize that also applies to fueling the body? This program guides students through the basic concepts of healthy eating and the principal nutrients that keep the human anatomy functioning properly. Outlining the properties and benefits of carbohydrates, lipids, proteins, water, vitamins, and minerals, the video explains the difference between macronutrients and micronutrients, illustrates the functions of monosaccharides and disaccharides, highlights the virtues of whole grains, pinpoints the dangers of dehydration and vitamin deficiency, and presents eye-catching animation and in-depth commentary from nutrition experts clarifying each topic. A viewable/printable instructor’s guide is available online. To ensure compliance with the 2011 USDA Dietary Guidelines for Americans and the new "plate" food guidance logo, delivery may be delayed until April 2011. A Meridian Production. Part of the series Healthy Eating: A Guide to Nutrition. (30 minutes)

School is over and it’s time to go out and get your dream job—but what is that, exactly? Determining a career choice, or a career path, is one of the hardest things to do in life. This video helps new graduates and beginning jobseekers clarify their professional goals and find jobs that fit their skills, passions, priorities, and long-term plans. Viewers learn how to use assessment tests—focusing on values, interests, or aptitude and achievement—to identify strengths and challenges; how to make the most of occupational classification systems that describe industries and labor markets in detail; how to obtain references and letters of recommendation that underscore past experience and future potential; and how to explore job training options, whether they involve on-the-job instruction, further academic coursework, or a combination of both. A Cambridge Educational Production. Part of the series Get Hired and Go: The Complete Guide To Getting a Job and Doing It Right. (26 minutes)

Job hunting is about selling yourself—but to make a sale, you have to advertise. From traditional paper resumes to new-media methods of self-promotion, this video explores the best ways for applicants to showcase their talents, accomplishments, and potential value to employers. An in-depth discussion of resume strategy highlights objectives, structure, formatting (both hard copy and electronic), and proofreading, followed by read-aloud examples that help clarify what employers do and don’t like to see. Next comes a detailed look at creating work sample presentations, from basic notebook and photo-album layouts to digital and online portfolios. Visual demos show what might work in industries such as marketing, construction, and culinary arts. Finally, viewers are reminded that social networks like Facebook and LinkedIn are powerful promotional tools, if used wisely and professionally. A Cambridge Educational Production. Part of the series Get Hired and Go: The Complete Guide To Getting a Job and Doing It Right. (28 minutes)

This program presents the best of the CLIO gold and silver winners for the year 2010. Entries include “Antiquing” and “Strolling” (Viagra), “Bird” (MTV), “Cinema 21:9” (Philips), “Destiny” (Axe), “Double Take” (Monster.com), “Going West” (New Zealand Book Council), “Invocation” (SOS Atlantic Forest Foundation), “Local Radio” (BBC), “Monkey” (Tierschutzbund German Animal Protection Federation), “New Kid” (Luvs Diapers), “PC Folders” and “Mac Folders” (UNICEF), “Pure Waters” (James Boag’s Draught), “Tag” (Nike), “The Life” (Microsoft Xbox 360 Halo 3: ODST), “Trigger Happy” (Canon Cameras), and more. Contains mature themes and nudity. (45 minutes)

Called “Absolutely brilliant!” by the New York City Department of Environmental Protection, this documentary tracks the war being waged by entomologists, ecologists, government officials, and private citizens against the Asian longhorned beetle—a nonnative species of insect that could destroy one third of America’s trees. In addition to illustrating how these beetles do their damage, Bugged stresses the vigilance and cooperation needed to identify infestations and halt their spread. Interviewees include Ann Hajek and E. Richard Hoebeke, of Cornell University; Joseph Gittleman, Clint McFarland, and Phillip Lewis, of the USDA; and other concerned individuals. A useful case study for introducing the concept of invasive species! (24 minutes) DVD is Subtitled

Will large corporations revamp their business models in response to dire warnings about climate change? This program profiles several companies who have done just that. Nike’s China division cut its carbon footprint by 50%, in part by recycling sneakers, while Novo Nordisk has partnered with the world’s largest offshore wind farm in a mutually beneficial arrangement to reduce greenhouse gas emissions. Representatives from China Solar Power, Tetra Pak, and Hewlett-Packard also weigh in with the ecologically sound strategies the companies have developed, along with their motives for doing so. Commentary from climate change experts is featured throughout. (30 minutes) DVD is Subtitled

This program uses young actors and straight talk concerning wise use of credit cards. Emphasis is placed on avoiding common errors and credit card abuses, as well as suggestions on how to deal with any bad credit issues that have already occurred. After viewing this program and working with its supplemental activities, you should be better prepared to handle the flood of credit perils that will confront you as a young adult. Includes teacher's guide. VIDEO SUPPORT DOCUMENTS (PDF) Grade 9 to Adult ©2003 22 Minutes

Alert students to the predators that lurk on the World Wide Web and remind them to use extreme caution when chatting online with others. In this important program, teens Brian and Caroline teach peers about the dangers on the Web by telling their stories of deception, poor judgment, running away, and abuse. Students will learn many of the ploys often used by predators, including posting a phony picture of a much younger individual. An FBI agent explains that perpetrators develop relationships online that appear to be sincere and therefore are able to lure teens into meeting them in person. Students will discover the devastating consequences of these meetings. After viewing this informative program, young adults will realize that they must always think critically and use caution when surfing and chatting on the World Wide Web. 30 minutes each, Grades 7 - 12, 1999 Includes Teacher's Guide

When people let their emotions get away from them, they face the danger of risking friendships, losing jobs, or precipitating violence. Teach students how to release primary emotional energy in a healthy way. Learning Objectives: 1) To examine some of the emotional origins of anger and to discover how these emotions are converted into anger. 2) To show students methods of dealing with the anger of friends, employers, and others. 3) To demonstrate various methods of channeling strong emotions into areas other than anger. Length: 16 minutes Copyright: ©1995

A recent survey by the U.S. Department of Justice states that one out of every four kids is bullied in some way—and that estimate, according to other reports, is too conservative. Why is bullying so widespread? What are the various forms it can take? How should a bullying victim react to intimidation and physical aggression, or— ideally—avoid becoming a victim in the first place? This video addresses those questions as it looks at the root causes and potential solutions to bullying dilemmas. Studying the verbal, emotional, and social aspects of bullying and cyberbullying as well as physical harassment and attacks, the program also distinguishes between bullying that is typically male and typically female—revealing the wide range of results that all forms can have, from hurt feelings to academic problems to murder and suicide. Dramatizations and expert commentary highlight specific strategies to combat this disturbing challenge to American education and the well-being of its young people. A viewable/printable instructor’s guide is available online. A Cambridge Educational Production. Part of the series Combating Conflict with Character. (30 minutes) 2011

No one makes it through life without being rejected or feeling disappointment. For some the effects can be crippling, they may feel that there is no hope for anything to ever go their way. Find out about the many different forms of rejection and the disappointment that inevitably follows. Also learn about the different strategies that can be used to combat rejection and lean to a more positive outlook on life. Learning Objectives: 1) Students will learn the definitions of rejection and disappointment. 2) Students will learn about rejection and disappointment in academics, employment, interpersonal relationships and romance. 3) Students will learn strategies for dealing with rejection and disappointment. Length: 24 minutes Copyright: ©2002

All of us are constantly faced with the need to make decisions. Some people put off making decisions because they're afraid that their choices will wind up being wrong, while others make snap decisions that are not based upon thoughtful consideration. Learn how to use an effective process that will allow you to make sound decisions that will be right for you. This video provides strategies that really work. Learning Objectives: 1) Students will learn about the various kinds of decisions that face most people. 2) Students will learn how to evaluate alternatives. 3) Students will be provided with a step-by-step process that will allow them to make good decisions. Length: 19 minutes Copyright: ©2001

Being a good listener is one of the most important aspects of effective communication, but it is also seems to be one of the most difficult for people to practice. It is impossible to estimate the number of friendships that have been damaged or relationships that have fallen apart because of a failure to communicate. Learning to listen well can help individuals to improve their academic performance, foster better friendships, and to be better employees in the workplace. Learning Objectives: Students will learn what positive listening is and why it is important. Students will explore the characteristics of active listening and suggest ways in which the listener can best give feedback to the speaker. Students will evaluate the importance of nonverbal communication, including body language. Students will examine both empathic and neutral listening as they relate to positive listening. Students will look at some of the pitfalls that bring about negative listening, or poor listening habits. Students will learn tips on how to become a better listener, and about the rewards of positive listening. Length: 27 minutes Copyright: ©2004

For many young people, peer pressure is a constant reality. While some situations they have to face are relatively benign, others may be unsafe and involve potentially life-altering choices. Decisions that young people may have to make include whether or not to abuse illegal drugs, to have sex, to cheat on an exam, to steal in order to pass an initiation, or to commit an act of vandalism. When faced with pressure to participate in unsafe or illegal activities, it is critical for an individual to have developed refusal skills that hold up under pressure. In many cases, there may not be anyone else present to help young people make good choices, so they must rely on an established set of principles, their own good judgment, refusal skills and avoidance strategies. Successfully doing so can mean the difference between a positive outcome and a lifelong regret. Learning Objectives: 1. Students will learn why it is so difficult to say No to others. 2. Students will look at peer pressure and its influence. 3. Students will listen to discussion about situations in which peer pressure escalates into manipulation and coercion. 4. Students will learn about refusal skills and how to practice them. 5. Students will learn strategies to avoid unsafe situations. Length: 28 minutes Copyright: ©2004